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How to Put A Book Campaign Together: A Writer’s Life Tackling Book Promotion
*** Below you will find the entire social media advertising campaign that I’ve been sharing bit-by-bit on Facebook and Instagram. I’m sharing the whole campaign here in one place. (I’m going to do the same with the 22 teaser ads I created–one for each short story from The Postcard and Other Short Stories & Poetry). This […]
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What The Mouse Knows
Disney. It sells happiness. It sells magic. It sells families. It sells memories. We were discussing Disney today during our first class of Advertising this semester. Our topic was “positioning.” How does one position a company? How does one position himself? Positioning began as a phrase and notion that came along in the 1970s by a pair of marketing and advertising gurus name Al Ries and Jack Trout. Together, they wrote the book my classes use as their text entitled: “Positioning: The Battle for Your Mind.” Despite the fact that this book has aged, the concept the two developed of positioning has stuck. Companies position their brands; celebrities position themselves;…
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Positioning Yourself & Your Work
In 1972, two guys name Al Ries and Jack Trout collaborated on a series of articles for Advertising Age. The articles were about positioning: positioning a company or a brand in advertising. Now, 41 years later, the term “positioning” still holds true and is a buzzword among media creatives. The question? How can we get a consumer to pay attention to us in this, as Ries and Trout call it, a highly “over-communicated society.” Their question is even more viable today as it was in 1972. We are inundated by messages all day long. Think about it: We see ads on Facebook, Twitter, on television and radio, billboards, bus signs,…
