*** Let’s face it: Starbucks just might be one of the smartest businesses on the planet. It totally understood what was happening in the working world when it blossomed into something reliable and omnipresent. People were working longer, harder, and were busier than ever before, especially in corporate America. And their brand offered us a “perk.” Starbucks knew exactly what we needed, how to seduce us, sustain us, and how to give us extraordinary pleasure. If it sounds a lot like the rewards of good sex, that’s the point. Good coffee has the capacity to put us into a state of euphoria. You may agree with me or disagree…