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It’s All About Love
* * * One of the things I’ve had to come to grips with lately is that if you have created something that is independently yours, whether it’s in the role of author of a book, director of an indie film, or maker of lovely art, you will always be working, always promoting. Additionally, you have to believe that you are your own brand and must act as the innovator, marketer, branding expert, and salesperson of the work you have created. That’s a lot of responsibility to put on one mere person who probably can’t afford to do this craft without another full-time job or source of other income. So…
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There’s A Sucker Born Every Minute so Let’s Get The Show On The Road. A little about P.T. Barnum.
In my public relations class we talk about P.T. Barnum (full name: Phineas Taylor Barnum). We all know him as the Barnum from Ringling Bros. and Barnum & Bailey Circus. Yet, he was so much more. Folks in public relations like to claim him as “one of their own.” Advertisers, promoters, and marketers all do the same. He was also a politician and served in the Connecticut legislature. Ultimately, this amazing businessman was known as a “harmless deceiver” with regard to his relentless promotion and career as a showman. Maybe it’s because I’m reading—and loving–Water for Elephants by Sara Gruen, or maybe it’s because I talk about P.T. Barnum in…
