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Baseball, Jackie Robinson & Google
Today, Google honored Jackie Robinson on its main page in the logo. The artwork is really amazing. Happy 94th birthday, Jackie Robinson. Jackie Robinson was a tremendous athlete, both at Pasadena Junior College and UCLA, where he received varsity letters in four sports (basketball, football, track & baseball). He served as Lieutenant in the Army from 1942 – 1944 until he was discharged. Robinson joined the Negro Leagues, where he remained until Branch Rickey, General Manager and President of the Brooklyn Dodgers, offered Robinson a contract in 1945. This signing broke the color lines in baseball, and Jackie Robinson remains the first African-American to play major league baseball. In 1947,…
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Super Bowl Ads and, Yes, A Little Romance in Advertising Class.
Today in advertising class, we discussed the upcoming onslaught of Super Bowl advertisements, and one new ad in particular that’s already out there for consumption, the new Honda CRV commercial that features Matthew Broderick. The ad harkens back to Broderick’s character as Ferris Bueller in “Ferris Bueller’s Day Off,” only now he’s Matthew Broderick, screen actor, who is middle-aged and needs a day off. Needless to say, because Ferris was iconic during my younger days, I adore this ad. It’s clever, but not over-the-top-crazy. I’ve always enjoyed Broderick’s sense of humor—not to mention that he seems like a pretty nice guy. My husband ran into him on the streets of…