One of the things I didn’t do well when I launched my three prior books was to create a social media ad campaign. Nowadays, it’s imperative that we do this–to help spread the word about our work. And as my fellow writers who undertake this challenge can attest, it’s about writing, editing, producing, and then MARKETING. And this is the most difficult aspect. As a professor at a university, I teach a course called The Advertising Campaign. In that course, students must create their own campaigns over the semester and then pitch them. As I always say about teaching—the wonder of it and the beauty of it—is that you get…