I can’t tell you how many times in my advertising and writing classes I teach at the university that I hear students tell me that they are not creative, or that they just don’t have a lot of creativity in their bones. As someone who has been teaching for over 25 years, I think I can safely say at this point that people underestimate their power to be creative, and that more often than not, they are quite capable of creating something that is better than they expected. All they need is a push and someone to convincingly tell them that they’ve got creativity brewing inside them. I’m currently reading…