• Reflections on Feeling a Loss of Hope

    It’s probably pretty shocking to some of you who follow my blog, a “safe space” for positivity and a place where lifting up others is standard operation. It’s always been my goal for Steph’s Scribe to inject a dose of  inspiration into people’s lives. But today, just days before Thanksgiving, I’m feeling something tampering with my state of hopefulness. A bleakness has entered my atmosphere. A sense of time slipping away and dreams fading a bit. I hate this feeling. A culmination of many things swirling around my personal domaine, I felt it was appropriate to be real with you for a moment, to illustrate that life is not always…

  • What The Mouse Knows

    Disney. It sells happiness. It sells magic. It sells families. It sells memories. We were discussing Disney today during our first class of Advertising this semester. Our topic was “positioning.” How does one position a company? How does one position himself? Positioning began as a phrase and notion that came along in the 1970s by a pair of marketing and advertising gurus name Al Ries and Jack Trout. Together, they wrote the book my classes use as their text entitled: “Positioning: The Battle for Your Mind.” Despite the fact that this book has aged, the concept the two developed of positioning has stuck. Companies position their brands; celebrities position themselves;…