• Sharing The Prologue Because Book Promotion Ain’t Easy

      *** Getting people interested in your book ain’t easy. I know. I’ve begun the everyday challenge of marketing a novel I’ve written. Don’t feel too badly for me, though. I’ve chosen to take this on myself; I’ve chosen the path of an independent author mainly because I’m extraordinarily controlling. When I write, it’s from the heart, and I very much enjoy making sure that every word on the page comes directly from me. Plus, this is the third time around for me. Third time’s a charm, maybe. I guess you could say, as a controlling artist, that I’ve utilized my collective skills to be able to do this. As…

  • Positioning Yourself & Your Work

    In 1972, two guys name Al Ries and Jack Trout collaborated on a series of articles for Advertising Age. The articles were about positioning: positioning a company or a brand in advertising. Now, 41 years later, the term “positioning” still holds true and is a buzzword among media creatives. The question? How can we get a consumer to pay attention to us in this, as Ries and Trout call it, a highly “over-communicated society.” Their question is even more viable today as it was in 1972. We are inundated by messages all day long. Think about it: We see ads on Facebook, Twitter, on television and radio, billboards, bus signs,…