Disney. It sells happiness. It sells magic. It sells families. It sells memories. We were discussing Disney today during our first class of Advertising this semester. Our topic was “positioning.” How does one position a company? How does one position himself? Positioning began as a phrase and notion that came along in the 1970s by a pair of marketing and advertising gurus name Al Ries and Jack Trout. Together, they wrote the book my classes use as their text entitled: “Positioning: The Battle for Your Mind.” Despite the fact that this book has aged, the concept the two developed of positioning has stuck. Companies position their brands; celebrities position themselves;…