Yet another marketing piece I’ve created: an ad to help promote Baseball Girl.
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One of the things I’ve had to come to grips with lately is that if you have created something that is independently yours, whether it’s in the role of author of a book, director of an indie film, or maker of lovely art, you will always be working, always promoting. Additionally, you have to believe that you are your own brand and must act as the innovator, marketer, branding expert, and salesperson of the work you have created.
That’s a lot of responsibility to put on one mere person who probably can’t afford to do this craft without another full-time job or source of other income.
So those of us in this arena must learn to be our own best marketers and promoters, similar to P.T. Barnum, that harmless deceiver of the circus all those many years ago. “Without promotion, something terrible happens—nothing!” he mused.
P.T. Barnum, the harmless deceiver
He also said, “Whatever you do, do it with all your might. Work at it, early and late, in season and out of season, not leaving a stone unturned, and never deferring a single hour that which can be done just as well now.”
The truth of the matter is, once you’ve created something that took you years to finish, you actually do want someone to enjoy it, read it, watch it, love it. The problem arises with promotion—how do we get someone to read our work, see our film, admire our art? And furthermore, how do we hope those people will spread the news?
When I launched Beneath the Mimosa Tree three years ago, I found myself rather on the ball. I wrote press releases, sent the book out to local media, made phone calls, donated complimentary copies, and promoted the hell out of it on Facebook, Twitter, Pinterest, Instagram, and this lovely blog. Over the last few years, I’ve become increasingly busier, both at work (and writing a textbook) and with my family, especially my children who are involved in many sports and activities. There are only so many hours in the day. There is only so much time I can devote to spreading the word about Baseball Girl.
You probably feel the same way if you are similarly an independent artist. It’s exhausting. I sometimes scratch my head and ask myself why I do this? Why this hobby of mine so important? Why I want people to read my work and like my stories?
P.T. Barnum was also known to have said, “Literature is one of the most interesting and significant expressions of humanity.”
I think he may be right.
I can’t explain my need to do what I do and exhaust myself in the process except to say that both my novels were my expressions and they were made with love.
So in the end, I suppose it is all about love.